Although Coca-Cola® is one of the most recognised brands in the world, it did present a challenge… What does Coke actually smell like? Many hours were spent working with our perfumers and dozens of samples were whittled down to two, which were presented to a specially appointed Coca-Cola® panel in Atlanta. Although excited about both samples the panel were split 50/50, so we went back to the lab, used all the positive feedback and created the fragrance we have today. 

With sales already exceeding ? million units and two brand new products planned to launch in 2022 we are excited about what the future will bring.